Case studies

Tucson Water

Tucson Water prioritized conservation over traditional sources of supply through residential and commercial financial incentives and free programs for income-qualified households. These comprehensive programs significantly lowered water consumption notwithstanding population growth and helped Tucson avoid costs of more than $155 million.

Project at a Glance

Utility Overview

  • Utility: Tucson Water
  • Location: Tucson, Arizona
  • Population served: 720,000
  • Service area: 227 square miles


  • Declining water supply availability and reliability
  • Prolonged drought
  • Climate change
  • State-mandated conservation for groundwater


  • Comprehensive water efficiency rebate programs to prioritize conservation as a source of supply.

Costs and Funding Sources

  • Annual program budget: $3.5 million
    • Conservation rebates and incentives budget: $1.4 million
    • Education programs: $750,000
    • Neighborhood-scale Stormwater Harvesting Program: $350,000
    • Public relations and advertising: $30,000
  • Funding sources: Dedicated fee on water use

Benefits of Tucson Water's Conservation Programs

Conserved more than 2.1 billion gallons over 10 years
Significantly lowered water consumption notwithstanding population growth
Improved climate change resilience
Avoided costs of more than $155 million
Urban greening, shading, and native landscaping benefits to Tucson
Improved drought resilience

Tap into Resilience

A WaterNow Alliance Initiative

Have a project that needs support? Our team of experts is here to help

Ask an expert

Whether you have a project that needs support or are just dipping your toe in, our team of experts is here to help.

Ask an expert